2024 College Football Playoff

Every year the College Football Playoffs has a new theme and location for the Championship game. Using the initial graphic design package, I versioned and created new visual materials using the “space dust” and angles across media, stadium, and team operations. I also created unique concepts for public and special guest events.

The College Football Championship requires a combination of creativity, branding knowledge, and sports enthusiasm. Ensuring consistency across all materials, from print to digital, was key to creating a unified look and feel for the event.

Not only did we achieve this but we also pushed the envelope. Every new design element was carefully integrated with existing brand guidelines. Whether it was a promotional poster, merchandise, or social media graphic, each piece looked like part of a unified whole.