Dough Society Pizza

Dough Society Pizza needed a refreshed brand to reintroduce themselves in the crowded fast casual pizza market. I started with a logo that communicated the unchanging commitment to quality and fresh made dishes every day. The hand drawn lines in the logo echoed the movement in the pizza toss and application of sauce. For the rest of the visual identity, I decided to lean heavily into the gestural line illustrations showing movement, excitement and an energy the brand (and its customers) were craving.