DQ Packaging

Creating new packaging for Texas Dairy Queen (DQ) involved several factors that aligned with the brand’s identity–Texas culture, local pride, friendliness, and nostalgia.

The message emphasizes that DQ offers top-quality food and treats, all with a distinct Texas twist its customers know and love. I chose fonts that are bold and clear, yet have a slight vintage or rustic feel to reflect Texas heritage. A custom pattern of words and icons became the side panels of the packaging and leveraged for retail signage and social media.